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Super interesting dialogue here! It would be interesting to investigate the disparity between white influencers and influencers of color in relation to buying followers. Is a brand more likely to believe that a white influencer who adheres more to the aesthetic norm of the platform will perform better regardless of their engagement? Additionally, are brands less likely to take a chance on an influencer of color whose metrics aren’t up to their standards and perhaps give the opportunity to a white influencer? How do brands also work a need for diversity (whether it’s genuine or to keep up an appearce of inclusivity) into the equation? Loved this conversation!

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This is such an important conversation, thank you for giving me so much to think about!

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