“Is this just one of those weird things that everyone does but no one talks about?” We asked a few knowledgeable people what they know about buying followers, and turns out it’s still pretty common. The thing is, people are talking about it. Just not publicly. Read on for a conversation about the unspoken reasons people buy followers and what it means for the rest of us – featuring perspectives from an entertainment lawyer, a brand director, a community manager, and a fashion influencer.
Super interesting dialogue here! It would be interesting to investigate the disparity between white influencers and influencers of color in relation to buying followers. Is a brand more likely to believe that a white influencer who adheres more to the aesthetic norm of the platform will perform better regardless of their engagement? Additionally, are brands less likely to take a chance on an influencer of color whose metrics aren’t up to their standards and perhaps give the opportunity to a white influencer? How do brands also work a need for diversity (whether it’s genuine or to keep up an appearce of inclusivity) into the equation? Loved this conversation!
Super interesting dialogue here! It would be interesting to investigate the disparity between white influencers and influencers of color in relation to buying followers. Is a brand more likely to believe that a white influencer who adheres more to the aesthetic norm of the platform will perform better regardless of their engagement? Additionally, are brands less likely to take a chance on an influencer of color whose metrics aren’t up to their standards and perhaps give the opportunity to a white influencer? How do brands also work a need for diversity (whether it’s genuine or to keep up an appearce of inclusivity) into the equation? Loved this conversation!
This is such an important conversation, thank you for giving me so much to think about!